an entity enters into an agreement with another for sale of its products/services. Such agreement may envisage exclusive rights to sell products/services within a specific territory. Usually, the distributor is expected not to engage in distribution/sale of competing products/services and may partake in promoting the business. In connection with its activities, the distributor may be permitted to use IP, in particular, trade marks and other business identifiers, of the owner of goods/services with appropriate checks and balances.